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The revelation - Fujinon GF110mm f/2.0
Fujifilm has revolutionised the medium format. There is no other brand that offers a similar range at the price level of a high-end full-frame camera. While Hasselblad, Phase One and Leica still offer medium format cameras at astronomical prices, Fujifilm recognized the signs of the times - medium format suitable for the masses - attractive in terms of quality and price.