rolandsteffen.com

View Original

Time for a new branding

After eight years, it was time for a new branding. Because in these eight years, my artistic work has shifted from pure photography to mainly documentary films. That's why the old logo no longer worked for me. The new tagline combines photography with my enthusiasm for filmmaking: Motion Pictures

And the best thing about it - unlike the old logo, I created the new branding myself. That's why it's more authentic for me.

But, what does the logo actually represent? If you take a closer look, you might spot the stylized play button - do you see it? Without the play button, you can't watch any movie on social media - so, no motion pictures....and no eMotions…